Affiliate marketing, how does it work concretely?

You feel good alone to promote your offers on the internet? You would need a sales team, but you know it’s not realistic? Affiliate marketing is the solution you need to federate business partners and boost your sales exponentially. Nevertheless, this marketing lever is often unknown. With our concrete explanations, the affiliation will have no more secret for you!

The principle of affiliate marketing is similar to a network of business introducers: partners recommend your offers for you and take a commission (a percentage) when they bring you a customer.

Affiliate marketing is a system that works with performance . As long as you do not receive a sale or a defined remunerative action, you owe nothing to your partner.

The Internet has not invented anything. It was Jeff Bezos, founder of Amazon, who set up this business model for the first time on the Internet in 1996. In the 2000s, the affiliation appeared in France.

Today, the marketing affiliation is widely used by major brands such as Fnac, Cdiscount, and in the digital products sector (such as the sale of ebooks).

Many entrepreneurs mistakenly believe that affiliation is a marketing medium exclusively for web giants or particular industries. However, it is not. Any entrepreneur on the Internet, regardless of the size of his business, can choose this lever to find customers and boost sales .

What are the different actors in marketing affiliations?

To fully understand the concept of marketing affiliation, let’s first look at the various stakeholders. There are three: the affiliate, the seller, and the buyer.

I am an affiliate.

I have a website that attracts an audience. I promote the training of another person – the seller – to this audience and  receive a commission on every sale I bring to him, ie a% of the price paid by the final buyer.

I am a seller who  offers training to my clients.

Via an affiliate platform, I allow a partner – the affiliate – to promote my offer on my site. At every sale he brings me, I give him a commission .

I am a buyer .

By browsing the affiliate’s website, I see that he is recommending the training of another person – the seller. I click on the link provided and I order the seller’s offer. Without knowing it, I just returned the money to the affiliate , who took a% of the price.

You, as a freelance trainer or small training organization, are first and foremost a salesman . Thus, you can exploit the affiliation to sell your offers via partners.

But do not forget that you can also be affiliates yourself and promote partner offers. Stay open to opportunities as this can be a significant income supplement to grow your business!

Benevolent Marketing

What is an affiliate platform? What’s the point ?

Each affiliate is paid according to the volume of customers he reports to the seller. However, some technical questions arise immediately.

How can the seller know which affiliate has made a particular sale?

How can an affiliate know that he has made a sale for the seller?

When will a sale be considered?

We see that all stakeholders need a system that provides transparent monitoring and reliable information.

To set up this marketing lever, the seller uses an affiliate platform. This constitutes the technical solution enabling it to control the sales generated by its affiliates. The seller therefore offers his affiliates to sign up for his affiliate program .


In this context, you probably quickly understand that as a seller the choice of your affiliate platform is of paramount importance . It is in a way the intermediary of trust between the two parties.

I strongly recommend the Affiliate platform , which I think has no equivalent in terms of quality on the